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Shanghai 5, September 2016 / PRNewswire / - recently, green international hotel management group deputy general manager Mr. Li Ruizhong invited to participate in the twenty-first Century economic report by Nankai University and sponsored by the tourism and service institute jointly organized the 2016 Asian tourism industry will be in twenty-first Century and the hotel industry forum on "globalization layout and the direction of the brand strategy" a wonderful speech.

Mr. Li Ruizhong, deputy general manager of The Greens Hotel group (in) and Qiandao Lake Wenyuan Singapore platinum Ree Hotel general manager Mr. Jiang Chenghua (right) The Greens Hotel group marketing manager Ms. Sheng Li (left) with three seat organizers awarded trophy photo

Speech at the beginning, Lee is currently accompanied by the global economic slowdown and domestic market changes and Chinese hotel industry is facing the situation of the industry environment combined with Chinese raging like a storm of enterprise development should actively respond to the government's "development must follow the policy of the government and the population to go", discusses the global layout of "passive layout" and "active layout" and the concept of the two share of the global development case, the pace of the layout of The Greens Hotel group will closely follow the Greenland Group real estate layout comprehensive project development and population trends, resource allocation, risk, to maximize the resources of both sides as a guide, to find suitable hotels or hotel brand. Strategy of global layout. At the same time, Lee still speech introduces The Greens Hotel since 2005 to get involved in the hotel industry development this year to launch a new brand of Q Inn Hotel and will enjoy the green The Greens Hotel group is mentioned and a new way of life and consumption habits to young people's Nuevo Hotel brand positioning, brand design, the capital investment and cooperation model is to achieve rapid return on investment as the goal, to adapt now the market rate of return on investment in pursuit of tailored.

Then, as the industry leader, General Lee was invited to participate in the "new pattern, roundtable dialogue international brand force VS the rise of national brands", and many industry big coffee on this topic for the exchange and collision of thought. Whether it is in the "foreign brand" advocate "win-win" mode, or stressed by big data analysis for the new brand of professional escort after reduce operating pressure and risk, Li Zong are put forward the original opinion. The outlook for the Chinese hotel market in the next few years, Lee said: "the various formats Chinese hotel market in the next few years will appear, the owner is concerned, investment will be more rational and the pursuit of positive rate of return on investment. The rapid development of a variety of formats for the entire industry will inject fresh vitality, showing the hundred flowers, All flowers bloom together. situation." Turning to the development of brand strategy, Lee said: the development of the brand should focus on integrity and a series of requirements to meet market segments. At the same time to strengthen cooperation between the brand and the brand, through the expansion of the upstream and downstream to expand the brand awareness and influence. Referring to the current industry M & a practice, The Greens Hotel group will be in the right opportunities for the acquisition of the brand in line with the needs of our development."

After the round table, much of China and Asia, the most eye-catching hotel industry selection activities - the thirteenth Golden Pillow awards ceremony kicked off. After a comprehensive assessment review committee, through rigorous quantitative analysis, green international hotel management group in the hotel project, with excellent development ability, operation ability and advantage of good market reputation and obvious, eventually won the thirteenth session of the "Chinese Hotel" Golden Pillow Award "-" 2016 year China most the investment value of the hotel management company "and its high-end business brand The QUBE platinum black horse, won the 2016 annual most promising fashion Traders Hotel brand"; in July the newly opened The Greens Hotel group's first brand hotel - Qiandao Lake Wenyuan Singapore output platinum Ree Hotel was awarded the "20 thousand and 160 new hotel" spoils.

The "Chinese Hotel" Golden Pillow Award "which lasted nearly 4 months of careful selection, combined with professional judges (including the expert group of judges, judges, the media business group group, the score of the judges) aspects of the hotel group under the hotel industry influence, market reputation, customer satisfaction, employee loyalty and performance etc. that year, a comprehensive home.

About Greenland International Hotel Management Group

Greenland international hotel management group is a wholly owned subsidiary of the world's top 500 enterprises, and is a comprehensive industrial group, which is responsible for the operation, management and development of the group's hotel business. Since the green group involved in the hotel industry sector, with international capital strength and openness, has established the strategic cooperation relationship with Wan Hao, intercontinental, Starwood, beauty pillado of famous domestic and foreign hotel management group. In 2011, green international hotel management group was formally established, responsible for the group of green hotel business operations, and has launched a new high-end hotel brand platinum Rui PRIMUS, The QUBE and Q Hotel of platinum black horse. So far, The Greens Hotel Group invested more than 79 hotels, projects around the world 54 countries, 7 cities, with more than 20000 rooms of various types of rooms, hotel assets over 20 billion yuan. Opened 26 hotels, self-supporting hotel brand is 11, and in the construction project of 54, the number of business hotel of 7191 rooms in the building, the number of hotel rooms more than 14000, has developed into the largest hotel property holds one of business and management operators.